Online sellers that offer their products through online marketplaces have two objectives: making sales and generating profit. But these sellers know that winning the Buy Box is vital when they sell through marketplaces. The Buy Box refers to the white box on the right side of the Amazon product detail page, where customers can add items for purchase to their cart.
To win the Amazon Buy Box, sellers have to meet the criteria below:
1- Have a Professional Seller account
To sell on the Amazon site, you must create a Seller’s account and choose the professional plan that costs $39.99 per month, plus additional selling fees. While Amazon offers a program that costs $0.99 per article sold, this plan is not eligible. The professional is for businesses that sell more than 40 units per month, want to advertise their products, use advanced selling tools, and much more.
2- New items
Used products are not eligible to win the regular Buy Box, so you must sell new items. Used products have a separate Buy Box.
3- Stock availability
Sellers that have inventory for a specific product are more likely to win the Buy Box because they have the item in stock. Backordered items can win the Buy Box, but the algorithm favors sellers that constantly have adequate inventory. Backordered items mean that a seller will accept orders for them, even though the product is not yet fulfillable and will be shipped later.
4- Buy Box eligible
The ‘Buy Box Eligible’ is a status awarded by Amazon to sellers who have spent time selling on the Amazon platform and have high-performance levels. That can only be viewed on the Amazon Seller Central page by the seller. To check the Buy Box Eligibility, you have to follow these steps:
- Click on the Inventory tab and select Manage Inventory.
- Click the Preferences tab.
- Locate the column called Buy Box Eligible.
- If the seller is eligible, it will say yes.
The Amazon Repricer developed by PriceTweakers is the perfect tool for companies that sell through Amazon or have intentions to do so. With this tool, you can know the factors to win the Buy Box. Also, you can see who is winning it and which criteria are making your competitors obtain or lose the Buy Box. On top of that, you can quickly modify all of your products’ prices and monitor your competitors.
