When you look for a product on Amazon, sometimes you will come across products with an orange tag that says Best Seller in the top left corner. That means that the dealer is the best seller in that category. Before, this badge was granted to the best seller in that category. But as more sellers came to Amazon, the badge is now given to the top 100 best sellers.
Each category has its tricks to win the badge. Categories that are competitive, such as electronics and toys, are harder to win it. Meanwhile, in departments where there are few competitors, it is easier to win the badge. So, no matter in which category you are, obtaining this badge is vital to you as a seller. How can you get it? We will tell you how!
1- Category
This first one is simple. Sellers must have their products in the correct category. For example, if you sell pet supplies, it must be one the pet supplies department. Because if they are not in the right category, buyers will not find the product, and therefore you will not make any sales. If you do not make sales, you will not get the Best Seller badge. To know which department your products must be in, check the Amazon Browser Tree Guide.
2- Optimized product listing
You have to optimize your SEO to obtain the Best Seller badge. Having good SEO improves the possibilities of getting more searches, traffic, and sales. The way to improve your SEO is with keywords. Different tools will help you with this. Once you know the keywords that will help you, optimize your listings. That way, customers will find you easier when searching for a product.
3- Set promotions
Running promotions increases the probability of winning the Best Seller badge. The badge focuses on sales volume, and promotions help you make more sales. But you cannot do it constantly because lowering the prices of your products leads to a race to the bottom and hurts your profits.
4- Offer product variations
The more alternatives a product has, the better for the seller and the chances of obtaining the Best Seller badge. For example, offer products with different styles, sizes, and color variations. That allows shoppers to compare and make buying decisions easier. Amazon perceives these as a good thing.
5- Competitive prices
Having competitive prices brings more sales, and that increases your product ranking to obtain the Best Seller badge. Being the cheapest seller does not guarantee competitive prices to the shopper. You have to offer prices within an adequate price range for shoppers. That is why you have to monitor the competitors’ prices and create pricing strategies.
Conclusion
The Best Seller banner on your products is a legitimate badge that helps customers know who are the best sellers on Amazon. The Amazon Repricer developed by PriceTweakers helps sellers obtain the Best Seller badge and much more. You have competitive prices because you can automatically monitor your competitors and create pricing strategies to increase your sales and margins. With the repricer, you know the criteria to win the Buy Box and learn who is winning the Buy Box.
