For 2022, the forecast for eCommerce sales looks bright. Insider Intelligence predicts that worldwide, sales will reach $5 trillion. Amazon, one of the world’s largest online marketplaces, plays a significant role here for the high number of sales they make. However, you, as a seller, cannot go to Amazon to offer your products with no plans. You need to understand the ins and outs of the Amazon marketplace and comprehend that other sellers like you are there looking to make more sales and that there are many competitors in your field.
Any time you go shopping on Amazon and look for the product you want, it will take you to a screen known to all online shoppers. On the right side of your computer or mobile phone screen, you will see a rectangular box. In that box, you see all the information regarding the price, shipping details, and two options: Add to Cart and Buy Now. The ‘Add to Cart’ is called the Buy Box.
Every seller’s dream is to win the Buy Box. Why do we say it is their dream? Because according to Forbes, 83% of all Amazon sales come through the Buy Box. Not all sellers are eligible to win it and hold this desired spot. Only the highest-ranked sellers will pop up here. That is the zone where all sellers want to be because it impacts sales and profit margins. But, what is the catch with the Buy Box on Amazon? How can you win the Buy Box on Amazon? Stay tuned for more information.
The Amazon Repricer developed by PriceTweakers is the perfect tool for companies that sell through Amazon or have intentions to do so. With this tool, you can know the factors to win the Buy Box. Also, you can see who is winning it and which criteria are making your competitors obtain the Buy Box. On top of that, you can quickly modify all of your products’ prices and monitor your competitors.
